The following is, in part, from wikipedia.com. Avvo.com has many detractors and avvo.com is and always will be an advertising site. Nothing more. It is not endorsed by Bar Associations as a fair arbiter of lawyers. Importantly, Avvo is a venture-backed company that solicits advertising from lawyers and is a for profit company.
Avvo.com is an online directory for doctors and lawyers licensed in the United States. Avvo provides listings to which doctors and attorneys can submit their own profiles and histories. The listings may also include patient and client reviews, disciplinary actions, and peer endorsements.
Launched in 2007, Avvo has developed a rating scale for doctors and lawyers based upon a proprietary algorithm. The ratings system was widely criticized for inaccuracy and inconsistency. Cook, John (June 5, 2007). "Online rating system Avvo puts attorneys in the hot seat".
A lawsuit filed against the company alleged it was a "scam" and libelous. The suit was dismissed on the basis that the ratings were an opinion protected by the First Amendment right of free speech. Cook, John (June 12, 2007). "Respected lawyer wants rating site Avvo closed".
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